UOB Mighty
Here we will be going through the Segments
as well as Sub-Segments we have created for UOB Mighty.
It will be represented in Graphs Below.
Here we will be going through the Segments
as well as Sub-Segments we have created for UOB Mighty.
It will be represented in Graphs Below.
In this "Promotions Segment", we will be displaying our findings in a bar graph which will show the types of sentiment found in each different months of the year. Also we will be using a line graph to compare the Buzz trend of the different Sub-Segments. Throughout the year 2016 there has been a lot of buzz regarding promotions with UOB Mighty and the Sub-Segments include $1 deals, $5 Reviews, 1 for 1, Advertisements, Deals, Discounts, Free Gifts, Rebates and Functionality.
In this "Features Segment", we will be displaying our findings in a bar graph which will show the types of sentiment found in each different months of the year. Also we will be using a line graph to compare the Buzz trend of the different Sub-Segments. Throughout the year 2016 there has been a lot of buzz regarding the features of UOB Mighty, especially on the Functionality Sub-Segment. The Sub-Segments of "Features" include Token, Benefits, Convenience and Functionality.
In this "Support Segment", we will be displaying our findings in a bar graph which will show the types of sentiment found in each different months of the year. However, for this segment, there is Buzz from November and December of the year 2015 but in the year 2016 we can only find buzz from November. Also, there is only 1 significant Sub-Segment formed from the buzz found, which is Bank. Therefore, we felt that a line graph displaying the buzz trend would be pointless.
In this "Security Segment", we will be displaying our findings in a bar graph which will show the types of sentiment found in each different months of the year. However, for this segment, there is Buzz from November of the year 2015 but in the year 2016 we can only find buzz from January and April. Also, there is only 1 significant Sub-Segment formed from the buzz found which is Functionality. Therefore, we felt that a line graph displaying the buzz trend would be pointless.
In this "Services Segment", we will be displaying our findings in a bar graph which will show the types of sentiment found in each different months of the year. However, for this segment, there is Buzz from August of 2016. Also, there is only 1 Sub-Segment formed which is Bank. Therefore, we felt that a line graph displaying the buzz trend would be pointless.
