Personas
Through our Surveys and Analysis,
We came up with 3 Personas with 3 different Age groups
Teen, Adult and Elderly.
Through our Surveys and Analysis,
We came up with 3 Personas with 3 different Age groups
Teen, Adult and Elderly.
Name: James
Age: 20
Occupation: Student
Card Owned: Visa & Master Debit Card
Preferences: Cash Payment
Concerns:
Though James has heard of and used Apple Pay before, he is concerned that he would not be able to check on his money balance when using mobile payments and therefore, he would rather use Cash/Card for his purchases unless if he forgets to them.
Name: John
Age: 30
Occupation: Manager
Card Owned: Visa & Master Debit/Credit Card
Preferences: Dip-In Payment
Concerns:
Even though John knows that contactless payment methods like visa payWave is very easy to use as he has used it before, he is worried about the security issues of it. However he feels that there isn't much of a choice with regards to that matter.
Name: Mary
Age: 58
Occupation: Store Keeper
Card Owned: Visa Debit Card
Preferences: Cash Payment
Concerns:
Mary knows of Visa payWave, however she does not know how to use the different types of contactless payment and would always have to approach her children to do it for her. Adding on to that, she is worried about the security issues of those contactless payment methods, whether or not it is safe to use. She also feels that using cash is less of a hassle as compared to using contactless payment methods
